Ipsos Uses NeuroLynQ Platform to Conduct the 01st All-Wireless Neuromarketing Super Bowl Ad Study
BOSTON MA, February 6, 2019 – Shimmer Research, a leading provider of medical grade wearable wireless sensors, announced today that its NeuroLynQ platform was used by Ipsos to study an audience’s nonconscious, real-time response to all the advertisements during the 2019...
Awarded Best New Wearable Technology Device-NeuroLynQ
November 15, 2018, Santa Clara, California – Shimmer Research, Inc. is pleased to announce that its NeuroLynQ system has been awarded the Best New Wearable Technology Device by the IDTechEx Show! This award recognizes the company that has developed the most...
NEUROLYNQ SHATTERS WORLD RECORD FOR MONITORING AND ANALYZING THE MOST PEOPLE’S SUBCONSCIOUS RESPONSE
Dublin 08th November – Shimmer Research, Ltd. proudly announced today that it monitored the psychological arousal of 90 people simultaneously, and in real time, using its NeuroLynQ Platform. This performance shatters the previous record of 45 people, also held by Shimmer’s...
APPLYING NEUROMARKETING IN PRACTICE – SHIMMER IS PRESENTING AT SHOPPER BRAIN, AMSTERDAM
Dublin 22nd October 2018 – Geoff Gill, President of Shimmer Americas, and Dr.Tedi Asher, Neuroscience Researcher at Peabody Essex Museum (PEM) Massachusetts, will this year be presenting at the Shopper Brain Conference, Amsterdam on November 7-9th, 2018. Gill and Asher will present...
THE CHALLENGES AND FUTURE OF NEUROMARKETING
Boston 18th October 2018, – Geoff Gill, President of Shimmer Americas and pioneer in the Neuromarketing industry, talks to Bob Lederer, the host of Research Business Daily Report (RBDR), on the challenges the neuromarketing industry faces and why neuromarketing, particularly biometrics,...
SHIMMER RESEARCH ANNOUNCES THE RELEASE OF NEW DEDICATED WEBSITE FOR NEUROSCIENCE
Dublin 12th October 2018 – We wanted to share with you our excitement about the release of our dedicated website for Neuromarketers! NeuroLynQ.com provides understandable, transparent and comprehensive content to market researchers, neuroscientists and to everyone with a professional interest in neuromarketing....
‘SwEatch’ Provides Excitement for Future of Biochemical Sensing
Boston, MA, 20th July 2018 – Interest in real-time monitoring of biochemical parameters using wearable/on-body sensors is a rapidly growing area of research, due in part to the convergence of interest of major economic sectors in applications based on new types...
Humorous ads beat sporty ads screened around World Cup game, shows biometric testing
Dublin, 10th July 2018 – When it comes to which advertisements trigger the greatest response in viewers, a recent GfK pilot looking at ads screened around a live World Cup game found that, on average, ads based around humour achieved a...
NeuroLynQ Just Got Better! v1.0.0 Now Released
Dublin, June 12, 2018 – Shimmer Research, a leading provider of medical grade wearable wireless sensors, announced the addition of cutting-edge new features to the latest release of its NeuroMarketing platform – NeuroLynQ. This latest release comes after a series of updates...
SHIMMER RESEARCH’S NEUROLYNQ PLATFORM GENERATES GROUND BREAKING NEUROMARKETING ANALYSIS OF SUPERBOWL
BOSTON MA, February 7, 2018 – Shimmer Research, a leading provider of medical grade wearable wireless sensors, announced today its NeuroLynQ platform was used in a first of its kind study by Ipsos to measure the non-conscious response to all commercials during the...
