Are Political Opinions Based on Emotion or Reason? Shimmer and University of South Florida find out
Dublin Ireland, Tampa Florida — Many political analysts believe political opinions are based on emotions, not reasoning. That theory was tested out during Wednesday (19th February 2020) night’s Democratic presidential debate on a group of students at the University of...
The Open Wearables Initiative Expands Founding Team
OWEAR Founders Shimmer, GGIR software and algorithms author Dr. Vincent van Hees, and Nextbridge Health are now joined by non-profits Sage Bionetworks and DiMe CAMBRIDGE, MA – Feb. 13, 2020 – Shimmer Research, a global leader in wearable technology for research...
Superbowl Study 2020: The Game was Great, But How About that Halftime Show?
CAMBRIDGE, MA, February 2020 – Super Bowl LIV is over, and the reviews are in. It was a great game. Close until the very end with a fourth quarter comeback. What could be better? We’ll tell you later. The question remains,...
Ipsos Uses NeuroLynQ Platform to Conduct its Annual All-Wireless Neuromarketing Super Bowl Study
Dublin, February 03rd 2020, For the third year running, Shimmer a leading provider of medical grade wearable wireless sensors has been selected as the partner of choice for Ipsos’ annual study measuring an audience’s nonconscious, real-time response to all the advertisements during the...
