Shimmer Launches Version 2.0 of its NeuroLynQ™ Neuromarketing Platform
CAMBRIDGE, MA – Apr. 18, 2019 – Shimmer, a global leader in wearable technology for research applications, today announced the launch of version 2.0 of its NeuroLynQ biometrics neuromarketing platform. NeuroLynQ uses scientifically-validated galvanic skin responses (GSR) to monitor an audience’s...
Lessons from Consumer Neuroscience
This article is taken from Innovations in Pharmaceutical Technology, April 2019, pages 15-17. © Samedan Ltd Geoff Gill MS at Shimmer Wearable sensors provide realworld data that can potentially create new endpoints which reduce the size and shorten the duration...
