‘SwEatch’ Provides Excitement for Future of Biochemical Sensing
Boston, MA, 20th July 2018 – Interest in real-time monitoring of biochemical parameters using wearable/on-body sensors is a rapidly growing area of research, due in part to the convergence of interest of major economic sectors in applications based on new types...
Humorous ads beat sporty ads screened around World Cup game, shows biometric testing
Dublin, 10th July 2018 – When it comes to which advertisements trigger the greatest response in viewers, a recent GfK pilot looking at ads screened around a live World Cup game found that, on average, ads based around humour achieved a...
