News

Keep up-to-date with Shimmer

APPLYING NEUROMARKETING IN PRACTICE – SHIMMER IS PRESENTING AT SHOPPER BRAIN, AMSTERDAM

Dublin 22nd October 2018 – Geoff Gill, President of Shimmer Americas, and Dr.Tedi Asher, Neuroscience Researcher at Peabody Essex Museum (PEM) Massachusetts, will this year be presenting at the Shopper Brain Conference, Amsterdam on November 7-9th, 2018.

Gill and Asher will present how PEM is using neuroscience-inspired research to improve visitor engagement in a museum environment.  In particular, they will focus on a study that used Shimmer’s Mobile NeuroLynQ product to track visitor responses as they walked through an exhibit.  This study examined the impact of different types of a prompt on the visitor’s experience. Click HERE for a video showing some sample output from Mobile NeuroLynQ from this study.

The Shopper Brain conference is produced by the Neuromarketing Science and Business Association (NMSBA) and is focussed on shopping behaviour (both online and retail), ‘the brain’ in a marketing perspective, and consumer psychology. Gill and Asher will present at 14.15pm on Friday, November 09th.

About Shimmer Research

Shimmer is a leading technology company providing clinical-grade wearable wireless sensing technology.  Shimmer’s NeuroLynQ system is specifically designed to meet the needs of the market research market, allowing real-time analysis of up to 45 individuals in a natural setting and seamlessly integrating into standard research techniques allowing researchers to integrate non-conscious measures easily and at low cost.

If you are interested in learning more about how NeuroLynQ-Mobile can be used for your consumer market research or would like a demonstration on the system contact us HERE

Or for more information, visit www.shimmersensing.com or info@shimmersensing.com